Google has quite a history of being abused and ‘gamed’ in order to manipulate the search results – usually for financial gain. Black hat SEO techniques were historically used to get business websites to the top of the listings fast. But in modern times such techniques are likely to get your website permenantly banned from the search results and it’s not worth the risk for short term gains. Of course that doesn’t mean the system doesn’t still get abused.
‘Google bombing‘ is an amusing occurrence that happens every now and then when a group of people manipulate results with links and social media in order to tweak Googles results.
The most recent bombing incident occurs when you type ‘Define an English Person’ into Google. Of course, it’s been all over the internet now and news sites have knocked the original 1st spot off the top, but it originally came up with a wikipedia page about the term ‘C*nt’. Classic shennanigans. Of course, the issue has been raised with Google and they are said to be ‘looking into it’.
It’s always interesting to see the search results getting manipulated like this. How many businesses are abusing the same techniques. Wikipedia is unlikely to suffer and would hardly be upset for losing first place listing for that search term, but it is still interesting.