Android is pleased by the new release.
Feels like a lifetime ago when I first heard a DJ Format song on DJ Yoda’s ‘How to cut and paste’ CD. Then I discovered the magic of Format’s ‘Music for the mature B-boy’ followed by ‘If you can’t join ‘em…beat ‘em’ and was in awe of the dope mixture of beats which I continue to liken to DJ Shadow’s style. Yet Format isn’t Shadow and he does his own thing. He also takes his time about it. He’ll make you wait because he wants the music to be perfect – not to you, not to me, not even to record labels, but to himself.
When I interviewed him, he was keen to express the fact that his passion was music and the rappers, DJs and Hip-Hop producers out there weren’t making what he wanted to hear, so he had to do it himself. Which is why we have to wait so long for a new DJ Format album and why it’s such an epicly long task to finish a ‘perfect’ album. He has obsessive compulsive disorder when it comes to his music. Where other artists would release their album because it was ‘good enough’ and they wanted the money, Format would happily scrape by, living on bread and water, working day and night to finish his masterpiece.
But Format is no your typical Hip-Hop egomaniac. He’s a down-to-earth human being with a talent he’ll underplay and a heart of gold. He doesn’t want the fame and money. If anything he’d rather shy away from it like some sort of eccentric recluse, spending all his time in the studio making music day and night. Never, ever going out hob-nobbing with celebrities and dating supermodels. Nope, Format is just an average bloke who lives on an average housing estate in Brighton. You could live right next to him and not even know it – apart from the constant tunes wafting through the air.
Last year, something thoroughly unexpected happened. Through the magical medium of Twitter I managed to convince Format to agree to meet me for an interview, then somehow (probably because of my passion for helping others) I ended up expanding his social media presence (on Twitter, Facebook and Google +) and building him a new website. If you told me a few years ago that would happen I’d have called you mad.
I didn’t get paid, nor did I expect to. The pleasure of meeting him and being a small help was enough for me.
So when he sent me three copies of his new album and I saw my name in the thank you’s on the inlay card, I was thoroughly chuffed.
To all DJ Format fans. He’s back. Cop the new album and help support the most down-to-earth and awesome DJ the UK was ever fortunate enough to produce.
Statement of Intent is due for release on Feb 28th. You need it on your life.
http://www.kudosrecords.co.uk/release/PBBCD001/DJ_Format_Statement_Of_Intent.html
Follow @DJFormat4 on Twitter.
Like DJ Format on Facebook http://www.facebook.com/DJFormatUK
Check out his videos on Youtube - http://www.youtube.com/djformatuk
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Adrian is a self-proclaimed geek with a love for all things tech (except Apple products). He works in the SEO industry for a living and loves how it's constantly changing and evolving. He finds social media fascinating, but is also enthralled by all sorts of other things including Android, VW's, gaming and being a Dad.
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