Why Google+ Matters For Search

Posted By on Nov 21, 2013 in General Google, Google+ | 0 comments

I work in search engine optimisation, as such the lines between my personal interest and work interests often blur. Mostly because my work is so Google-centered.

For the geek side of me (and Google fanboy) it annoys me when people dismiss Google+ as being ‘pointless’ or something equally as scathing. Saying things like ‘people don’t use it’, ‘no one will move from Facebook’, ‘blah, blah, blah’ – utter nonsense. My Google+ feed is full of plenty of great content. It’s a much better looking platform than the other social networks and things like circles, autoawesome photos, YouTube integration (tentative subject alert!) make it superior.

From an SEO perspective it drives me mad when clients won’t use Google+ for the above reasons (or laziness) because it’s a Google product, therefore it’s logical it’s bound to have some impact on your search rankings.

So Moz posted this whiteboard Friday video that basically makes (and proves) my point.

If you have the time to watch I’d advise you do. Even if you don’t own a business it’s relevant to you.

Google are pushing Google+ hard. You might have noticed. Any Google product you sign up to will force you to have a Google+ account. Gmail? Google+ account. YouTube? Google+ account. Oh, just bought a new Android phone (or tablet)? Google+ account.

And even if you don’t use it it’s still there and you’ll be using Google signed in to it as well. Tracking all those searches and personalising your search results accordingly. It’s genius really. Facebook aren’t forcing you into it. If Google had done this year’s ago they’d have much more data now. They want to beat Facebook at their own game so they can have your personal data, your behaviour, your search interests. All with the intent of selling you stuff via adverts.

Why does this matter? Well, if you have a Google+ account and actually use it to follow people then you’ll notice things from them appearing in the search results when you make a relevant/related search. Makes sense, as you are more likely to trust things from people you follow than from random sources on the Web. What does this mean for business? They need to be on Google+ and to entice you to ‘circle’ them so their posts, pages and sites will appear in your searches higher than their competitors – even if they wouldn’t normally rank.

Food for thought.