Archive for the ‘Writing’ Category

There are a few article sharing websites out there on the World Wide Web. The idea of how they work is quite simple – you write an article and share it. You can slip a few anchor text based links into, so in theory you can squeeze some SEO juice out of them. The other [...]

No, this is not another rant about inuit/eskimos, but a tall tale about a group of people who could sell anything to anybody. That group of people being the sales team at my company and “anybody” being any human being unlucky (or lucky*) enough to make contact with them (or vice-versa). Website analysis for OAPs [...]

Being a copywriter means much more than just being a writer. You also have to be a researcher, a blogger, a search engine optimiser and a pimp. It’s a thoroughly interesting and ever changing industry with a constant learning curve. As a copywriter, you learn from others, learn from trial and error and learn through [...]

This is my Moleskine notebook, no one (calling themselves a writer) should be without one. It’s been a dear friend and a valuable tool for writing, musings and life in general. Sure, carrying one around might a be a little eccentric, but I guess that’s what I am. It’s a wonderful little book because of [...]

This is one of the best adverts I’ve ever seen. For JBS auto designs, it simply states: “99% of people in this world have no idea what this, but for those of us who do…” Simple. It does what it says on the tin and appeals to the right people. Do you know what it [...]

Sitting on the train this morning, starting out of the rain soaked windows I noticed an advert which caught my eye. It looked something similar to the one pictured above, except there were birds and bunnies bouncing around as well. I eyed it with mild curiosity. If for any reason your life doesn’t feel quite [...]

It’s not really new news. Eyeball tracking studies have been around for a while now. Google did an article on it for their own blog last year (“Eye tracking studies – more than meets the eye“) which gave a simple break down of what it means. The basic premise is quite simple. A number of [...]

Sales copy – finding the benefits

Posted: 19th August 2010 by Age in SEO, Writing
Tags: , ,

My job as a copywriter involves writing “sales copy” – that is, words intended to sell a product or service. Adapting to this sort of writing style has been both difficult and interesting. Normal writing such as a blog article or essay on a particular subject involves simply describing the interesting points, perhaps with a [...]

On the hunt for more worthy WordPress plugins I discovered this beauty – Category specific RSS feed. The thought actually came to me when I was trying to work out if it was possible to produce a news feed widget using RSS feed from a blog but with only specific articles. The most obvious choice [...]

With all the hype around the new Twitter buttons I thought it might be worth doing some investigating a few new plugins including the rather funky @Anywhere feature. However, I am no coder, but I thought there were probably some clever buggers out there who might have made a nice plugin that I could use. [...]