Posts Tagged ‘copywriting’

Selling ice to eskimos, inuits, native canadians….

Posted: 21st September 2010 by By Adrian Willings in Ramblings, Writing
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No, this is not another rant about inuit/eskimos, but a tall tale about a group of people who could sell anything to anybody. That group of people being the sales team at my company and “anybody” being any human being unlucky (or lucky*) enough to make contact with them (or vice-versa). Website analysis for OAPs [...]

Terrible copy and destructive criticism

Posted: 13th August 2010 by By Adrian Willings in SEO, Writing
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This is an advert I spied in a local newspaper. It’s bloody awful I’m sure you will agree. It promotes a service you can use on your mobile phone to sell stocks and shares with ease. The tag line is “cell, cell, cell.” Now, I do not purport to be any sort of copywriting or [...]

SEO and copywriting tips – patience

Posted: 20th July 2010 by By Adrian Willings in SEO
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“Patience is a virtue” – that’s what mother always said. Well, she didn’t actually, but she probably should have done. After spending the last 3 days changing a lot of my old copy for the copy website (after learning a great deal) I’ve once again realised the value of patience. You have to be patient [...]

The exciting SEO & Copywriting experiment

Posted: 15th June 2010 by By Adrian Willings in Ramblings
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In my duties as copywriter, seo guru and dogs body, I’ve been given a new task and I have mixed feelings about it. My boss has asked/suggested that we start an entirely new website in order to target a specific, highly competitive keyword. It should be noted that our company website already scores well for [...]

Writing Content For a Blog – SEO

Posted: 8th June 2010 by By Adrian Willings in Interesting Discoveries
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Today at work I was racking my brains for things to blog about on the company blog. It’s an uphill battle most of the time, coming up with fresh, relevant content. It’s not easy to do, while avoiding duplication. That’s the nice thing about writing for this blog. It’s a kind of relief. I can [...]

Google Blue Jazz – The Future Looks Interesting

Posted: 22nd April 2010 by By Adrian Willings in Interesting Discoveries
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Google is in the process of working on a shiny new interface (called “Blue Jazz”). This comes along with several changes that are currently happening to Googles back-end including Google Caffine. Interestingly not everyone can see Blue Jazz yet, but if your Google search is looking a bit funky then you might well have it. [...]