Posts Tagged ‘writing’

Life is extremely subjective

Posted: 25th January 2011 by By Adrian Willings in SEO
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In my current role I’ve learnt not to take things for granted. Life is extremely subjective. Just because I’d do something or not, doesn’t mean you or Johnny from the street would do the same. An example – the goal of a lot of things on our website (like many sites out there) is to [...]

Don’t read this or the kitty gets it

Posted: 18th November 2010 by By Adrian Willings in Writing
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Catchy headlines, they’re the key to drawing attention and luring people in. We all know it. Killing a kitten is just a necessary bi-product. I can’t claim the glory for this discovery, nor do I purport to do so. In fact I stole this article title from a similarly named article by @Copyblogger “Don’t read this or [...]

First Person or Third Person?

Posted: 27th October 2010 by By Adrian Willings in Musings, Writing
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I’m what you could call a “bedroom” author – that is I write in my bedroom, not about bedrooms. I used to be a bedroom DJ, no one really heard me play, but a few choice people have read my stories. I’ve always written fiction in the third person, but lately I’ve been toying with [...]

Critically analysing writing & SEO

Posted: 6th October 2010 by By Adrian Willings in SEO, Writing
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One of the dangers of learning something new (or thinking you’re good at something) is, as a human being, you are inherently critical of others. We naturally assess the work of others and pass judgement on it. It’s a perfectly natural thing to do. Since I started writing fiction, I began finding myself picking apart [...]

Ezine Articles WordPress plugin good for SEO?

Posted: 6th October 2010 by By Adrian Willings in Interesting Discoveries, SEO, Writing
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There are a few article sharing websites out there on the World Wide Web. The idea of how they work is quite simple – you write an article and share it. You can slip a few anchor text based links into, so in theory you can squeeze some SEO juice out of them. The other [...]

Being a methodical and proactive copywriter

Posted: 17th September 2010 by By Adrian Willings in SEO, Writing
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Being a copywriter means much more than just being a writer. You also have to be a researcher, a blogger, a search engine optimiser and a pimp. It’s a thoroughly interesting and ever changing industry with a constant learning curve. As a copywriter, you learn from others, learn from trial and error and learn through [...]

Content that risks attracting the wrong people

Posted: 26th August 2010 by By Adrian Willings in Writing
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Sitting on the train this morning, starting out of the rain soaked windows I noticed an advert which caught my eye. It looked something similar to the one pictured above, except there were birds and bunnies bouncing around as well. I eyed it with mild curiosity. If for any reason your life doesn’t feel quite [...]

Sales copy – finding the benefits

Posted: 19th August 2010 by By Adrian Willings in SEO, Writing
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My job as a copywriter involves writing “sales copy” – that is, words intended to sell a product or service. Adapting to this sort of writing style has been both difficult and interesting. Normal writing such as a blog article or essay on a particular subject involves simply describing the interesting points, perhaps with a [...]

How my creative enthusiasm was crushed and rose again

Posted: 13th August 2010 by By Adrian Willings in Ramblings
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When I was about 15 and a mere school boy – I was given a task by my English teacher to write a fictional story based on the title “Black rainbow”. I dove in with my usual determination and enthusiasm. I have to say, I really enjoyed writing it. I managed to include plenty of [...]

Shhhh it’s a blogging secret (or a fluke?)

Posted: 6th August 2010 by By Adrian Willings in SEO
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Last week I spent most of Thursday writing blog articles for work. I hadn’t written anything for a while but suddenly had a few good ideas and things worth talking about. Not wanting to break my own personal rule and post it all at once, I scheduled it to release one article at a time [...]