Unless you’ve been living under a rock for the last few years, you might have noticed the emergence of this little black slab of plastic which is like an etch-a-sketch for books built by the online giant Amazon.com. The e-book has been around for years, but The Kindle is the future. Of course, Amazon aren’t [...]
Archive for the ‘Writing’ Category
Making millions selling books on Kindle
Posted: 7th March 2011 by By Adrian Willings in Ramblings, WritingTags: fiction, kindle, kindle publishing
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Life’s too short for the wrong job
Posted: 3rd March 2011 by By Adrian Willings in Interesting Discoveries, WritingTags: clever marketing, interesting copy
You really have to appreciate clever advertising. Something that stands out, yet is simple and speaks to the intended audience with ease. The below adverts by German jobsite http://www.jobsintown.de/ are a perfect example. We all know there aren’t really people stuck inside the machine doing menial tasks, but there are plenty of people out there who [...]
Clever and not-so-clever Volkswagen Advertising
Posted: 25th January 2011 by By Adrian Willings in Ramblings, WritingTags: advertising, copywriter, vw
Nice advert, you have to admit. From a copywriters perspective it’s both ballsy and clever. A swathe of text which might on its own be excessive and uninteresting, but add some clever strike-throughs and it now reads in two different ways: 1. Bluemotion saves you money 2. Our product does this, that and blah, blah, [...]
Guest blog disclaimer
Posted: 21st January 2011 by By Adrian Willings in Ramblings, SEO, WritingTags: guest blog
Yesterday I wrote about guest blogging and how it can or might be beneficial, but as I went to publish a guest blog post I realised there might be a problem. How can you be sure that what your guest Blogger wrote is 100% their own work? They might be stealing someone else’s article and [...]
Is guest blogging worth the trouble?
Posted: 20th January 2011 by By Adrian Willings in Ramblings, SEO, WritingTags: blogging, content writing, link building, seo
At work I’ve been beavering away on a long-term link building campaign. Links are a pain to get manually. Sure you can submit to free directories, post on forums, be active on Twitter, comment on blogs, but all those things are of minimal impact in SEO terms. In an ideal world, you’d write spiffing content [...]
Don’t read this or the kitty gets it
Posted: 18th November 2010 by By Adrian Willings in WritingTags: adverts, Don't read this or the kitty gets it, writing
Catchy headlines, they’re the key to drawing attention and luring people in. We all know it. Killing a kitten is just a necessary bi-product. I can’t claim the glory for this discovery, nor do I purport to do so. In fact I stole this article title from a similarly named article by @Copyblogger “Don’t read this or [...]
Selling with sex – “Girls” with an unfair advantage
Posted: 17th November 2010 by By Adrian Willings in Ramblings, WritingTags: girls, sexist, unusual
Girls have been flaunting their unfair advantage for years. What with all their soft wobbly bits, they nearly always had the upper hand over us men, even in the old days when men deluded themselves that they were superior. In these modern days of equality and fairness women have certainly turned things around. Sure they’re [...]
First Person or Third Person?
Posted: 27th October 2010 by By Adrian Willings in Musings, WritingTags: 1st person, 3rd person, perspective, writing
I’m what you could call a “bedroom” author – that is I write in my bedroom, not about bedrooms. I used to be a bedroom DJ, no one really heard me play, but a few choice people have read my stories. I’ve always written fiction in the third person, but lately I’ve been toying with [...]
Content aggregation & boosting traffic – The Secrets Revealed
Posted: 7th October 2010 by By Adrian Willings in SEO, WritingTags: blogs, boosting traffic, the web, traffic, websites
So, you’ve got a website and you’re jabbering on about one thing or another, but how can you hope to be heard above the sea of voices on the World Wide Web? Recent research survey by netcraft.com found that there are around 227,225,642 websites online as of September 2010. The basics How can you possibly [...]
Critically analysing writing & SEO
Posted: 6th October 2010 by By Adrian Willings in SEO, WritingTags: learning from others, search engine optimisation, seo, writing
One of the dangers of learning something new (or thinking you’re good at something) is, as a human being, you are inherently critical of others. We naturally assess the work of others and pass judgement on it. It’s a perfectly natural thing to do. Since I started writing fiction, I began finding myself picking apart [...]